About
Creative leader with 15+ years of experience shaping brands through cultural fluency, aesthetic intelligence, and strategic storytelling. Over seven years leading creative for Calvin Klein and other global brands has honed my ability to transform brand narratives at the intersection of art, commerce, and culture. Renowned for crafting high-impact campaigns, strategic brand evolutions, and innovative creative ecosystems that resonate globally. Adept at assembling and leading high-performing teams that drive both cultural relevance and business results-turning creative vision into tangible commercial success while building lasting cultural cachet.
Work
PIAULE, HELMUT LANG, THEORY, PARTOW
|BRAND STRATEGY & IDENTITY
Highlights
Transformed Piaule from DTC product line into an award-winning hospitality brand (Vogue, Condé Nast Traveler, NYT)
Led Helmut Lang's brand refresh, developing custom typography with Hannes Famira
Redefined Theory's identity, repositioning around "intelligent design for intelligent people"
Elevated Partow's brand positioning, strengthening its identity in luxury fashion
Developed scalable identity systems ensuring consistency across all brand touchpoints
Built strategic frameworks balancing legacy, innovation, and modern cultural relevance
BUILDING FUTURE-FORWARD CREATIVE TEAMS
|CULTURE, COLLABORATION & LEADERSHIP
Highlights
Built diverse teams that authentically reflect brand communities, leading to more resonant work
Co-founded Elēl, a platform championing diversity in commercial photography
Directed culture-shifting campaigns featuring John Waters, Nas, Billie Eilish, Troye Sivan, Shawn Mendes, A$AP Rocky
Collaborated with top photographer/directors including Mario Sorrenti, Renell Medrano, Jonas Lindstroem and Rubberband
Established mentorship initiatives fostering the next generation of creative leaders
Feel
|Founder & Executive Creative Director
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Summary
Hybrid brand studio, embedded within global brands-collaborating with internal teams while providing independent creative leadership and long-term brand stewardship.
Highlights
Led creative evolution across 10+ global campaigns ("Calvins or Nothing," "i speak my truth in #mycalvins")
Directed Heron Preston collaboration launch, hailed by GQ as "The New Golden Age of Fashion Advertising"
Concepted and executed inclusive campaigns, raising $400K+ for LGBTQ+ equity initiatives ("This is Love")
Designed multi-channel brand ecosystems spanning film, digital, social, retail, and e-commerce
Partnered with CMOs & leadership to align creative vision with business strategy
Led Calvin Klein Home campaigns featuring tastemakers like Devon Turnbull (OJAS) and LICHEN
Consulting Creative Director
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Summary
Strategic creative leadership for global brands in fashion, retail, and entertainment.
Highlights
Led brand strategy and campaign development for Nike, NBCUniversal, Gap, Abercrombie & Fitch, Target, and Virgin Hotels, shaping distinctive storytelling approaches
Directed creative for emerging direct-to-consumer brands, establishing brand voices and audience engagement strategies
Managed cross-functional creative teams and external production partners, ensuring consistent quality across deliverables
Developed content strategies optimized for platform-specific engagement, blending cultural insight with audience behavior data
Alexander Wang
|Inaugural Art Director
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Summary
Defined and led brand design and art direction during a high-growth phase.
Highlights
Shaped digital & brand experience, directing web, campaign, and retail creative
Directed digital platform design and led brand identity evolution across channels & regions
Designed runway show identities and co-designed experimental product collections
Mentored junior designers, fostering design excellence across print and digital
Education
The School Of The Art Institute Of Chicago
BFA
Painting, Art History & Visual Studies
IDEO U
CHANGE LEADERSHIP CERTIFICATE
Courses
Design-driven leadership & organizational change
The New York Studio Program, Aicad
Studio Resident Recipient
Skills
Business-Integrated Creative Leadership
Executive partnership - Aligning vision with strategy, Commercial impact - Creativity driving business growth, Cross-functional leadership - C-suite collaboration.
Brand Evolution & Strategy
Cultural fluency - Trend translation to brand impact, Strategic frameworks - Adaptable brand ecosystems, Heritage x Innovation - Legacy with relevance.
Team & Culture Building
High-performing teams - Diverse creative talent, Authenticity-first - Deep audience connection, Talent development - Next-generation leadership.
Global Brand Architecture
Scalable systems - Consistent multi-market presence, Holistic brand experience 360° touchpoint integration, Category expansion - Brand extension strategies.